Vitamins, minerals and other nutrients such as amino acids and fibers can be added to rice to boost
its nutritional value and to address nutritional gaps.
Fortification is the addition of key vitamins and minerals such as Iron, Iodine, Zinc, Vitamins A & D to staple foods such as rice, wheat, oil, milk and salt to improve their nutritional content.
These nutrients may or may not have been originally present in the food before processing or may have been lost during processing.
Deficiency of micronutrients or micronutrient malnutrition, also known as ‘Hidden Hunger’, is a serious health risk. Access to safe and nutritious food is a must, but poor eating habits, lack of variety in the diet or unavailability of certain food items comes in the way of having a balanced diet and thus not getting adequate micronutrients. Often,there is considerable loss of nutrients during the processing of food as well. A key strategy to address this problem is fortification of food. This method complements other ways to improve nutrition such as diversification of diet and supplementation of food.
India has a very high burden of micronutrient deficiencies caused by Vitamin A, Iodine, Iron and Folic Acid leading to health problems in children and adults. According to the National Family Health Survey (NFHS-4)
Fortification is a globally proven intervention to address the much prevalent micronutrient deficiencies in the population.
NuShaktiTM products were conceived with the mission of making a nutritional difference in India by bringing simple fortification solutions in every household at an affordable price.
Natural Vitamins & Minerals are superior to synthetically produced Vitamins & Minerals.
One would think that natural vitamins are superior to synthetic because it relates to fresh fruits, vegetables and food. However, irrespective of the source, whether natural or synthetic, the molecular structure and activity or of a vitamin is identical.
Fortified Rice or atta changes the taste of food
Fortification does not alter the characteristics of the food like the taste, aroma or the texture of the food. NuShakti powermix for rice and atta when mixed with your regular rice or atta do not change the taste, appearance or aroma of your regular home cooked food. Your food tastes as delicious as always!
Fortified food can be dangerous to health.
It is a safe method of improving the nutrient content of food. The addition of micronutrients to food does not pose a health risk to people. Micronutrients play a vital role in maintaining a healthy body. There is often deficiency in micronutrients and fortified foods are designed to help meeting Recommended Daily Allowance (RDA). Fortified foods are safe for consumption and regulated as per prescribed standards for safe consumption.
Fortified rice kernels are artificial/ plastic rice.
NuShakti TM powermix for Rice is made of organic rice flour, vitamins and minerals, and nothing else. It is not made from plastic or any other harmful materials and is completely edible and safe.