The science behind Fortified Rice Kernels

Vitamins, minerals and other nutrients such as amino acids and fibers can be added to rice to boost
its nutritional value and to address nutritional gaps.

Philosophy and intent behind NuShaktiTM products

What is Food Fortification?

Fortification is the addition of key vitamins and minerals such as Iron, Iodine, Zinc, Vitamins A & D to staple foods such as rice, wheat, oil, milk and salt to improve their nutritional content.

These nutrients may or may not have been originally present in the food before processing or may have been lost during processing.

Why is Food Fortification Important?

Deficiency of micronutrients or micronutrient malnutrition, also known as ‘Hidden Hunger’, is a serious health risk. Access to safe and nutritious food is a must, but poor eating habits, lack of variety in the diet or unavailability of certain food items comes in the way of having a balanced diet and thus not getting adequate micronutrients. Often,there is considerable loss of nutrients during the processing of food as well. A key strategy to address this problem is fortification of food. This method complements other ways to improve nutrition such as diversification of diet and supplementation of food.

India has a very high burden of micronutrient deficiencies caused by Vitamin A, Iodine, Iron and Folic Acid leading to health problems in children and adults. According to the National Family Health Survey (NFHS-4)

  • 58.4 percent of children (6-59 months) are anaemic
  • 53.1 percent women in the reproductive age group are anaemic
  • 35.7 percent of children under 5 are underweight

Fortification is a globally proven intervention to address the much prevalent micronutrient deficiencies in the population.

NuShaktiTM products were conceived with the mission of making a nutritional difference in India by bringing simple fortification solutions in every household at an affordable price.

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